Structure National/Regional Account Management

Develop and deliver sales programming presentations

Complete Innovation and New Item Presentations

Annual Business Plan (ABP) Development

Design and execute consumer programming

Oversee and measure brand market execution

Implement collaborative selling and marketing strategies

Assist in POS design

Drive distribution and shelf management standards

Complete brand listings in Control States

Draft and execute wholesaler agreements

Develop and execute performance reviews including goal setting

Secure team consensus in goal setting and program must makes

Existing knowledge with relationships with wholesaler principals and networks in West and Midwest

Develop market expansion strategies

Conduct focused sales meetings and training programs

JRA & Assoc. excels in corporate communication

JRA and Assoc. will collaboratively set clear SMART goals and expectations

Train teams on brand standards and priorities

Establish pricing practices to maximize profit

Provide sales insights and sales report analysis

Optimize distributor insights and competitive brand analysis

Develop impactful uniform brand messaging